Leveraging its long established art platform in Mexico, Tequila Herradura will be sharing their history, heritage and passion for crafting quality tequila with art aficionados nationwide through the Herradura Barrel Art Program.
For our Tequila, the oak barrel is the final stage in our creative process, the aging period where each handcrafted batch develops its individual character. For 80 professional and emerging artists, these same barrels will serve as departure point for the creation of a unique work of art.
We know how to craft great tequila—the finest in the world. We have selected great artists to make great art. We understand that to create something interesting you need freedom, so we only made one rule: the artists have to use the barrel. How they use it is entirely up to them
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